Dodge’s Electric Muscle: The Future of Mopar
Dodge is known for its powerful muscle cars, and it plans to continue that legacy well into the electric era. At the recent SEMA show, Dodge showcased its all-electric Charger Daytona SRT Concept alongside its traditional gasoline-powered V8 models, sending a clear message that Mopar and muscle will remain strong in the electric future.
“We’re not designing an electric car,” said Tom Sacoman, head of Dodge Product, standing next to the Charger Daytona SRT Concept. “We’re designing a muscle car that happens to be electric.”
This move is part of parent company Stellantis’ broader electrification strategy. Stellantis aims for 100% of its sales in Europe and 50% in the United States to be battery-electric vehicles (BEVs) by the end of the decade, with plans to offer over 75 BEV models and achieve global annual BEV sales of 5 million units by 2030.
Dodge’s transition to electric vehicles will see the sunsetting of the Hemi muscle cars by the end of 2023, making way for a new era of electrified performance. The Charger Daytona SRT Concept, which will launch starting in 2024, will ride on the STLA Large platform, offering up to 500 miles of range on an 800-volt system with a multi-speed electro-mechanical transmission.
“We want this concept to be a good indicator of what the future is going to be,” Sacoman said. “Absolutely.”
While some traditionalists may be hesitant about the switch to electric, Sacoman is confident that Dodge’s loyal muscle car buyers will embrace the change, much like the transition from carburetors to fuel injection. The future of Dodge is electric, and it promises to be just as thrilling as its gasoline-powered past.
