According to Forbes, Short Message Service marketing is one of the most effective strategies for communication among businesses. Unfortunately, its potential is yet to be fully exploited by most enterprises.
Until not long ago, SMS messaging was mainly utilized for person-to-person communications. As smartphone users started increasing globally, the business started recognizing the scope and benefits of SMS marketing. In this post, you’ll learn about the five main benefits of SMS marketing for your business.
1. Instant Message Delivery
With SMS messaging, there is practically no wait time. You’re sure that once you press the send button, the marketing message you just sent will reach your intended client (s) immediately.
However, for your business to fully realize the benefits of SMS marketing, you have to seek an SMS reseller plan from a reputable telecom provider. This is because you’ll need strong network connections to deliver your marketing message globally without encountering any problems.
2. Can Reach a Wider Audience
A report by Statista indicates that in 2018, over 50% of all global online traffic resulted from mobile phones. The increase in smartphone use makes SMS marketing a good alternative to communication for many organizations.
The greatest benefit of SMS marketing is that sending and receiving a text message doesn’t need internet connectivity from either side. The most important thing is for both parties to have functional phones. Another benefit is that you can create a marketing message and send it to several contacts at a time. In turn, this allows you to reach a wider audience simultaneously.
3. Capability to Track Campaign Success
As a business owner or marketer, it would be important to know how your marketing campaigns are doing. Therefore, after sending your SMS marketing messages, the next step is to get insights into their performance. You can realign your SMS marketing approaches to reach the intended audience with such insights.
Most SMS reseller program providers offer real-time data tracking and in-depth graphical analytics. Some useful analytics you can get when using SMS marketing include the current status of the message, timestamps, geo-location, whether the client read the message, and the number of messages sent. This kind of data can be useful for your organization as it helps to demonstrate the success of the campaign and understand who your target audience is. Furthermore, it helps you take the necessary measures to enhance future SMS marketing campaigns to suit customer needs.
4. Easy for Your Customers to Opt-in/Opt-out
Compared to email marketing, SMS marketing has higher regulatory compliances. Nevertheless, SMS marketing offers unique benefits for your enterprise. For instance, your clients can easily opt out if they no longer wish to receive marketing messages from you.
Short-code and long-code SMS numbers often allow your clients to decide whether to opt-in or opt-out of your services. Because the response comes on the spot, your organization can configure easy keywords for clients to reply with ease. This simplicity enhances customer engagement, loyalty, and satisfaction since they can unsubscribe if they no longer want to get the messages.
5. Reliable and Flexible Marketing Campaigns
Your enterprise can leverage SMS marketing to advertise various promotions you’re offering. You can use SMS marketing to broadcast an in-progress sale, offers, discount coupons, deliver appointment reminders, and order status for eCommerce customers. However, SMS messaging provides insufficient space for you to tell your story. Therefore, your marketers have to use the 160-characters space tactfully to reach your audience effectively.
Because almost all the messages delivered via a cloud telephony provider are encrypted, SMS marketing is a reliable and secure way to reach clients. Therefore, cloud SMS messaging solutions are the future of business marketing and communication. Apart from enabling enterprises to reach clients in real-time, cloud SMS facilitates data-driven marketing campaigns.
Despite SMS marketing existing for several decades, it is still an effective marketing strategy for today’s businesses. There are many benefits your organization can reap from SMS marketing campaigns. A few of them include instant delivery of messages, the ability to reach a wider audience, and the ability to keep track of the success of the marketing campaigns. Ultimately, adopting an SMS marketing strategy can help your business harness these benefits to enhance marketing efficiency and business growth.