If you are looking for ways to increase your revenue in your dentist’s office practice, you should look into dental office SEO. These strategies used by specialists can make your business skyrocket.
Dental Office SEO: 4 Ways a Professional Can Boost Your Practice
1. Google My Business
Google My Business is important for a company to use as it allows you to reach out to potential customers. If your business does not have a GMB page, now is the time to make one. Google sees this as a crucial element for your business. Once you have made a page, Google will be able to categorize your business, then rank it among other local businesses.
On your Google My Business page, you can list your address, hours, and telephone number. Customers will also be able to leave reviews of your services if they desire. A professional can keep this information up to date to ensure customers can always reach you. A page that has outdated information can make a potential client feel that your business is not professional.
2. Social Media
Social media is not just for individuals. Businesses can benefit from using it as well. Dental office SEO through social media can reach potential customers that you may not otherwise have. Your goal through social media should be to reach as many customers as you can. A professional can manage your page for you, making sure that new content is added daily.
Furthermore, you can interact with clients by posting a question of the day or quizzes about the health of your mouth and teeth. Posting links to your blog, providing photos of your office, or having staff photos performing procedures on a social media page is helpful for potential customers to see.
3. Building Links
When you hire a professional to do search engine optimization for you, links can be built. Many individuals are not internet savvy, so building links may sound foreign to them. But with the assistance of a pro, these links can be built. Once you have linked to various sites for a while, other sites may link back to you. They will see you as credible, which Google will as well.
4. Mobile Friendly
A mobile-friendly site is important now more than ever. With more individuals using their smartphones now, having a mobile-friendly website can make your site rank higher on the search engines. Therefore, the higher the ranking, the more likely it will be that you have more visitors to your site. Those visitors are likely to convert to clients if your site is easy to navigate.
Whether your dentist’s office has been around for years or you are just opening up, it is a good idea to have a search engine optimization plan. A Google My Business page will allow individuals to see all your information quickly. Social media can showcase your office and show off your knowledge while building links will show you are a credible business. And a mobile-friendly website provides for a larger number of customers to convert over to your business.